British watch specialist Peers Hardy unleashed its Henry London brand to the US press last week following a successful trial with fashion retailer Nordstrom.
Birmingham-based Peers Hardy held court in New York’s luxury Crosby hotel with a London taxi outside wrapped in Henry London branding.
Following an online trial with Nordstrom which saw ‘exceptional’ sales of Henry London within the first month, the retailer will now be rolling out the British watch brand to its stores in June. It has also gone nationwide with Anthropologie.
Paul Harry, sales and marketing director, said: “Quintessentially British in their classic and timeless designs, it’s no surprise that consumers across Europe and now the US, have been falling in love with Henry London watches. After a hugely successful launch last year and expansion all across the world, we’re very excited to be bringing the Henry London brand to the people of America.
“I look forward to seeing the Henry London brand flourish in the U.S. – I have no doubt that the brand’s British heritage will prove popular amongst consumers and the unique personalization and gift offering brings something extra special; something that sets Henry London apart from other watch and accessories brands currently on the market.”