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IN PICS: Baume & Mercier launch four new Shelby models on the track

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Baume & Mercier put its peddle to the metal with 30 classic Shelby cars to launch four new limited edition runs of the Capeland Shelby Cobra.

The four new models, in runs of 15 pieces each, are named after four legendary Shelby drivers namely Dan Gurney, Ken Miles, Dave MacDonald and Allen Grant. Each watch bears the racing number of its driver and the first watch from each run will be presented to the driver or his family.

Baume & Mercier assembled 30 Shelby cars at the Paul Ricard racing track near Marseille in France last week to launch the watches. This ‘Shelby Only’ event marked the first time 30 such cars have ever been at one track in Europe.

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Shelby America also announced at the event that they will be producing 15 new Cobra CSX2128 cars this year in celebration of the partnership with Baume & Mercier.

The watches will be priced at £3,500.

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Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.

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