Despite a line-up of brand ambassadors that includes the likes of Brad Pitt and Charlize Theron, CEO Georges Kern is the front man who has been popping up all over the internet since lock down began.
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Sales data from across the world shows normality returning to countries that have reopened their retail sectors.
Watchmakers will have lost up to one quarter of their 2020 production capacity before factories are fully up to speed again, but will sail serenely through this crisis thanks to the soar-away demand for their blockbuster watches.
IWC's 2020 watches are undeniably gorgeous, but picking the brand’s most expensive and opulent range may not work out well in a post-Covid era when ostentatious displays of wealth may not be welcome.
The world could not come to its planned 60th birthday party in Tokyo, so Grand Seiko decided it would take the party to the world.
With sales of around $69 million in 2019 (up 11% YoY), Zenith is more nimble and has more license to innovate than LVMH stablemates Bulgari, TAG Heuer and Hublot.
Omega just could not catch a break this year as Coronavirus wreaked havoc on its launch programme built around the 25th James Bond movie and the Tokyo Olympics.
Cartier has pressed on with a full spectrum of watch launches including the revival of the Pasha family that first appeared in 1985.
The challenge for Longines over the summer is to unveil and distribute fresh collections in time for the holiday season.
This will not be the year that TAG Heuer breaks into the $1 billion watch brand club, but a new chief executive could change that fast.
