Identity the Jewellers opens Police kiosk in Derby


Identity the Jewellers has opened a shopping centre kiosk stocking a full range of Police products including watches.

The Derby company already has dedicated watch and jewellery stores in the intu Derby shopping centre before opening a dedicated Police kiosk stocking sunglasses, fragrances, watches, jewellery, leather goods, belts and accessories at the end of June.

Andrew Warner, director of Identity the Jewellers, told WatchPro.com: “We opened the Police kiosk in intu Derby in June to offer the absolute full range of products by the brand. It was the ideal time as Police’s brand ambassador for sunglasses is Neymar Jr, the famous Brazilian footballer, and as it is the World Cup it provided the perfect launch pad for us.


“It is also timed well as we had the front of our watch shop with a smashed glass effect and noise [part of Police’s nationwide retail campaign] again to draw attention to a big push and resurgence we have seen in the brand recently.”

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