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Ice Watch’s new collection bids to appeal to men of Steel

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Ice Watch has announced the launch of a new Ice Steel collection, designed to dispel the myth that the brand only appeals to women.

The new 12-model strong Steel collection looks set to become a basic among men’s accessories, designed using 316l stainless steel, with a neat detailed aesthetic.

Each model comes in size M (43 mm) or L (48 mm), and with a brushed or polished steel case with a screwed back, iridescent or matte black dial, graduated rotating bezel, red second hand on some models and a date window for all of them.

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The Ice Steel is available with a black, navy, blue or forest green dial with topstitched silicone or with polished or matte steel links.

The new collection also boasts 10 ATM water resistance, to complement its sporty chic look.

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