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Ice-Watch shifts from silicon to steel for its latest collection

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Ice-Watch, a brand best known for its soft silicon timepieces, has created its first collection in steel.

The three-handers with date come in color combinations familiar to Hulk, Pepsi and root beer fans, but prices range from €149 to €169.

The Ice Steel hits the current gender-neutral trend, and the company expects the same models to appeal to both men and women.

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There are 32 SKUs, all housing quartz Miyota movements. Options include different dial and bezel colors and a choice of silver and bi-color brushed or polished steel.

Some models also have silicon straps, colored steel bands, and there are variations with Swarovski crystals on the dial.

 

 

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