Ice Watch will not disappoint lovers of its traditional candy-coloured wristwear with its current Ice-Happy collection.
Available in a rainbow of eight different colours, the collection comes with silicon straps, summer-bright faces and contrasting colourful numerals.
Ice Watch is distributed by Peers Hardy in the UK.
The target market could be young people who have never before worn a watch. “The Ice-Happy watch is the perfect fashion accessory to learn to read the time or simply show off and pose with,” says Ice Watch.
“This shiny, fun watch model and its eight eye-popping colours will raise temperatures, in the city and on the beach. A timepiece for the happy few,” the company adds.