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Ice-Watch puts down roots in Amsterdam

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By Hallie Engel

Ice-Watch opened a new flagship store in Amsterdam on July 19th and celebrated with a party on August 21st.

Already a popular brand in the Netherlands, Ice-Watch timepieces are available at over 380 stores in the country. The new location is in the heart of Amsterdam’s old quarter, and is a short distance from the city’s famed canals.

Paul Simons, head of Ice-Watch distribution in the Netherlands, stated: “We are very proud to have opened the first Flagship store in the Netherlands. Not only does it show the full brand experience, it also conveys an important message: we are here to stay."

The new Amsterdam location is the 7th Ice-Watch flagship store, following openings in Barcelona, Geneva and Paris.

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