Ice-Watch has made a move into the Swiss watch market with its first ever collection of Swiss-made timepieces.
The new Ice-Surf range features oversized 57mm cases in bright colourways such as orange, red and turquoise, designed “for people who like their sports or active urbanites”.
The collection is limited edition, assembled in Switzerland and fitted with a Swiss quartz movement. It features an extra large graphite dial with mineral glass, 20 ATM water resistance and oversized luminescent hands. RRPs will sit at about £250.
The collection will be available from February. The brand is continuing to make waves in the UK market. It opened its first UK shop in shop space last year and sponsored popular TV dating show Take Me Out. The brand opened a flagship store in Geneva at the end of 2012.