Denver-based Hyde Park Jewelers is planning a significant investment in its business that will see its flagship store refurbished and three new watch boutiques added to the operation.
The move comes as it bids to implement a consistent brand strategy across its retail network, starting with the rebranding of Traditional Jewelers, a store that it owns in Orange County.
The authorised Rolex dealer acquired Traditional Jewelers six years ago but announced today that it will change the now change the name of the store to its own.
The rebranding strategy provides the company and its customers consistency across its many locations, it said.
Along with the name change, Hyde Park will be unveiling a redesigned website later this year that will drastically expand its online retail presence.
“Traditional Jewelers has been highly regarded in the Orange County area for over 40 years,” said Michael Pollak, CEO of Hyde Park Jewelers. “We are honored to continue its legacy of providing an exceptional luxury retail experience along with giving back to the community it serves.”
The company also plans to renovate its flagship store in Denver and add three watch boutiques to its portfolio in Scottsdale, Arizona.
The Breitling, Hublot, and IWC boutiques will open at the completion of Fashion Square’s ambitious remodeling of the Neiman Marcus wing.
Hyde Park Jewelers was founded in 1976 and, as well as its flagship store in Denver, operates boutiques in Phoenix, Las Vegas and Newport Beach.
It offers a selection of over 100 brands of fine Swiss timepieces, designer, and bridal jewelry, in addition to expert service and repairs.
Image credit: Hyde Park Jewelers