Hugo Boss sales up 50% at Leeds’ Shade Station


Shade Station in Leeds reported a 50% increase in sales of Hugo Boss watches at its store last month, up from the same period in 2011.

Jocelyn Anders and David Allen, owners of Shade Station, said that the brand has had consistently good sales during 2012 but that things have taken off since it installed an eye-catching large sized window display, featuring a large Hugo Boss timepiece.

This display, in a corner window section, features a ceiling high image of a Hugo Boss watch, with a number of timepieces displayed on POS sale below.


Allen said: “We have seen a 50% increase in store sales comparative to 2011 in the latter half of October which we can attribute to the eye catching visual window display. We look forward to a very busy Christmas period with the sales boost that the Hugo Boss window display is providing.”

The Leeds arcade store has more the 70 different watch brands including Marc by Marc Jacobs, Michael Kors, U-BOAT and Fossil, as well as sunglasses.



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