Hugo Boss launches hole-in-one giveaway

By Hallie Engel

Hugo Boss has launched a new UK-wide campaign that will help to promote and position its watches towards golfers.

About £1 million worth of specially commissioned, limited edition Boss Watches will be awarded to golfers able to record a verified hole-in-one between April 15 and October 31, 2013.

Winners will also receive membership in the Boss Watches H1 Club, launched in association with The Telegraph and golfing social network HowDidiDo.

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Stephen Brydon, UK sales and marketing director for MGS Distribution, the UK distributor for Boss Watches, explained that the promotion “adds a frisson of extra excitement to club competitions for golfers who may not be in with a chance of winning the event, for they know that every time they stand on the tee on a par-three, they are just one shot away from winning a stunning timepiece.”

Brydon added that the prize watches will be a “constant reminder of the sight of their ball popping into the hole and the emotions attached to that very moment.”

The Boss Watches H1 Club will begin recording holes-in-one from April 15 2013.

The web-based social network for golfers, HowDidiDo, is currently used at 1,800 UK golf clubs and anyone playing in official competitions at a participating club will be eligible. As nearly 4,000 official holes-in-one were recorded in 2012, a large number of winners is likely. Registration is not required for the promotion, as all official club competitions are recorded via HowDidiDo, meaning a hole-in-one will be noted and automatically ratified by the club.

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