Jeweller Hugh Rice has revamped its ecommerce website and brand image with a new look.
The Yorkshire jeweller, which has three multi-brand stores and seven Pandora stores and employs more than 200 people, recently launched a new responsive website that determines whether visitors are using desktop or mobile devices and tailors the look and content of the website accordingly.
The website also introduces a Click and Collect service, a first for the company, which allows customers to order items and collect them from the Hugh Rice store in Hull’s St Stephen’s Shopping Centre.
The website also features far more brand-focused content and video than ever before.
James Rice, sales and marketing director for Hugh Rice, said: “2014 has been a very successful year for Hugh Rice, and our online business continues to grow rapidly. To maintain momentum we needed to move the website in line with common internet usage and ensure it was mobile friendly.
“The new website also allows our customers to complete online credit applications and features an enhanced gift finder too. We’re delighted with the end result and it has launched at the perfect time ahead of our busy festive period.”
Hugh Rice’s new brand image follows the opening of the company’s multi-brand store in Harrogate with Rice adding: “We felt updating the website gave us a fantastic opportunity to update our brand image. We’ve refreshed what we already had and made it more flexible to work across different platforms including our bags, print advertising and social media.
“When working with our design agency on the brand concept, we were keen to ensure we achieved the correct tone of voice to reflect the increasing size of our business, yet still remain loyal to our roots of personal, customer-focussed service. We think our new image has achieved this perfectly and our customers love it.”