Hublot has added Japanese artist Takashi Murakami to its roster of brand ambassadors, and he has already put his talent to work on a new Classic Fusion that is unveiled this week.
Mr Murakami is considered a rock star of the contemporary art world for his work that combines modern digital tools and traditional Japanese techniques such as gold leaf.
He even has his own artistic movement known as Superflat ascribed to his style.
The all-black Classic Fusion Takashi Murakami is inspired by a Mr Murakami icon, the smiling flower, which dominates the dial as a revolving artwork adorned with 563 black diamonds.
It looks like the sort of high art that would come from Van Cleef & Arpel and be made in single digit quantities, but Hublot has committed to make 200 of the limited edition.
A modified manufacture Unico movement drives both the flower’s rotation and the watch’s hands.