Hublot is working with brand ambassador, the former England cricketer Kevin Pietersen and the conservation charity SORAI (Save Our Rhino Africa India), which he has created to bring attention to the plight rhinoceroses threatened with extinction.
The company has launched the Big Bang Unico SORAI, from which a large proportion of the funds raised from sales will be directly paid to Care for Wild, which oversees the care and conservation of orphaned baby rhinoceroses, and to the South African National Parks agency to reinforce their nocturnal surveillance capabilities using airborne thermal intelligence tools.
There will be 100 made.
”The illegal trade in rhino horn and poaching was one of the subjects debated in Geneva last August during the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES), demonstrating the urgency with which action is now needed. Staying ahead of poachers is a race against time. Using innovative technologies such as thermal intelligence, surveillance teams can stay ahead of the poachers. We are proud and delighted to support Kevin Pietersen’s SORAI organisation in this goal for our future generations and global biodiversity,” says Hublot CEO Ricardo Guadalupe.
“This collaboration between Hublot and SORAI has allowed us a platform to give huge amounts of visibility to an incredible cause, on a global scale. By partnering, we are doubling the voices on this cause and I’m so pleased that Hublot is now supporting the rhinos and their conservation quest,” Mr Pietersen adds.
The 45-mm ceramic Big Bang Unico SORAI has a sand-colored dial and matching camouflage Nato strap.
It is on sale for $21,400.