Hublot will open a new flagship boutique on Old Bond Street before the end of the year.
The Swiss watchmaker currently has a shop at the Oxford Street end of the luxury retail thoroughfare, but is moving south to Old Bond Street, home to the more venerable luxury jewellery and watch brands.
“We are working on opening a new boutique on Bond Street. We are going to be a neighbour of Patek Philippe and Graff,” Ricardo Guadalupe, Hublot CEO, revealed to WatchPro.
“They are redoing the building inside, so it is going to be ready I hope on December 1,” he added.
Mr Guadalupe says that prime central London is a globally important patch of retail real estate that is crucially important to a prestigious brand like Hublot.
The company recently re-opened its boutique in the Harrods fine watch room.
“London is really a market in itself. We sell mainly to tourists in London, particularly in Harrods and Selfridges. I don’t know the exact percentage, but it could be 80-90% of watches sold in London are sold to tourists,” Mr Guadalupe said.
Read the full interview with Ricardo Guadalupe in the May edition of WatchPro.