Usain Bolt couldn’t end his track career with a victory in the World Championships this week, but he will remain a legend long after his retirement, according to his long-term watchmaking partner Hublot.
Hublot says it “intends to pursue the strong partnership linking it to Usain Bolt, the man, after the champion’s retirement from sport, by continuing to share the common values of courage, generosity and positive energy. And wishing that he stays on the same wave of success in his future activities that he enjoyed as a professional sprinter”.
In a tribute to the retiring Jamaican sprinter, Hublot adds: “Since 2010, Hublot has joined Usain Bolt in the same quest. The quest to measure time, to surpass oneself, and to de determined to stand the test of time. First, Unique, Different: the slogan defining the Hublot brand adapts perfectly to its Lightning Bolt ambassador: the first in the race, the first to beat records, unique by virtue of his track record, different due to his style, different due to his size among sprinters.
The partnership will live on forever in the Hublot Big Bang UNICO Usain Bolt watch, which is created in yellow gold or black ceramic.
Designed in collaboration with Mr Bolt, the model uses the green and gold of the Jamaican flag.
A special 2017 edition has been created for Only Watch, an auction of unique watches that will be sold to raise money for children suffering from Duchenne muscular dystrophy.
Hublot will auction a unique Big Bang Unico Sapphire Usain Bolt for Only Watch machined out of very delicate sapphire and displaying the colours of the Jamaican sprinter, as well an encounter with the athlete himself.