Hublot has signed up to be the official licensed watch partner of the UEFA Champions League for the next three years as the luxury brand continues to strengthen its high profile association with football.
As part of the deal Hublot also holds the license for the UEFA Europa League and will be featured on the fourth official boards of both competitions. Hublot’s presence on these boards at the 2014 FIFA World Cup Brazil secured the brand more than 22 minutes of continuous television screentime around the world.
Ricardo Guadalupe, chief executive officer of Hublot, who unveils the new-look UEFA Champions League boards in the photograph above, said: “It is an immense honour and a privilege for Hublot to become a partner of the major club competitions organised by UEFA. The work we have already performed together is part of the long-term relationship that Hublot has built with UEFA. As partners we have created an item with an innovative design that reflects the quality of both brands.”
Official licensed watches for both competitions will be launched later in the season. Hublot signed up as official timekeeper and official watch of Chelsea FC last week.