Hublot has confirmed that it is continuing as Official Timekeeper of the English Premier League for this season.
The deal keeps the brand in front of a global audience of football fans in 190 countries.
According to research company Nielsen Sports, the Premier League has a cumulative global audience of 3.2 billion, making it the world’s most-watched football league.
“Football continues to be a source of much-needed joy for fans all over the world,” says Hublot CEO Ricardo Guadalupe.
Hublot’s first year with the Premier League was marked with the launch of a special edition of its Big Bang e smartwatch in titanium with a suite of football-related apps.
The app sends animated notifications when Premier League matches are about to start along with alerts for goals, penalties, substitutions, yellow and red cards, time added on, team line-ups and VAR decisions.
Hublot also equips Premier League referees with a special ceramic version of the watch, which is not commercially available.