Hublot sneaks in front of team mate TAG Heuer in race to win in Monaco


LVMH’s watch division top brass is congregating in Monaco for this weekend’s Formula 1 Grand Prix, with both Hublot and stablemate TAG Heuer jostling to set the pace in the principality. 

TAG Heuer may overtake with the introduction of a 50th anniversary model of its iconic square Monaco chronograph this weekend, but Hublot has made the faster start with a ribbon-cutting ceremony for a new showroom on the Place du Casino.

The pole position location for the store is a significant improvement on the former Avenue Princesse Alice boutique that it replaces.



Hublot’s new boutique is on the famous Place Du Casino, a square not unfamiliar with poorly parked Ferarris.


Close to the quays and jetties, this new site flanks the route of the 77th Grand Prix and the opening was co-hosted by Hublot CEO Ricardo Guadalupe and Charles Leclerc who, along with Sébastian Vettel, drive for Ferrari, which is sponsored by Hublot.

The boutique adopts Hublot’s new architectural concept that will be familiar to people that have visited the brand’s newest boutiques such as the store that opened in Palm Beach, Florida, in February.





Working within one of Monte Carlo’s most iconic and history buildings, Hublot’s 40 square metre showroom brings modern minimalism with mirrors, glass, marble and metal combine to create a showcase with urban accents.

To celebrate ninety years both of Ferrari and since the Monaco Grand Prix was first raced in 1929, Hublot, a long-standing partner of Scuderia Ferrari, has created the Big Bang Scuderia Ferrari 90th Anniversary.


Ferrari Formula 1 driver Charles LeClerc and Hublot CEO Ricardo Guadalupe at the boutique opening.


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