Hublot has reopened its boutique on Worth Avenue, Palm Beach with its brand ambassador Dustin Johnson.
The opening of the updated retail concept was celebrated with a column of Ferraris in the street outside and a ceremonial putt by one of golf’s most iconic names.
President of Hublot North America, Jean-François Sberro, then hosted a ribbon-cutting ceremony and cocktail party to commemorate the opening.
Dustin Johnson commented: “I am excited to be here in Palm Beach, the city I proudly call home to celebrate the reopening of Hublot’s boutique. I am honored to be on Hublot’s list of distinguished ambassadors and celebrate this unique and innovative brand.”
The new boutique, at the center of Palm Beach’s premiere luxury shopping district, is Hublot’s first retail location in North America that incorporates Hublot’s global ‘beach design’ concept.
The theme encompasses a nautical feel and incorporates a neutral color palette, white paneled walls, and display cases which combine wood and fabric in seafaring colors and natural jute carpeting.
Jean-François Sberro said: “We are thrilled to be back in Palm Beach reopening our boutique on Worth Avenue. Our boutique is in great company in this luxurious shopping destination and we wanted to honor our relationship with the community by bringing golf superstar and Palm Beach resident Dustin Johnson to help celebrate this special occasion.”