DM London’s online retailer The Watch Gallery has said that interest in Hublot has increased dramatically in recent weeks as a result of the UEFA Euro 2012 football tournament, of which the brand is official timekeeper.
Angus Jenkins, head of e-commerce for DM London, said that interest in the brand had been driven by the announcement that England manager Roy Hodgson was gifted a limited edition Euro 2012 Hublot ahead of the tournament.
“It’s been our most popular article on line this month and the brand’s popularity within The Watch Gallery website has doubled since the announcement was made.”
Jenkins added that page views of Hublot are up a massive 97% compared to last month, with Hublot becoming the fourth most popular brand on the site.
The Watch Gallery offers 15 Hublots on its site, retailing £6,800 to £38,400.