Hublot has marked International Women’s Day with the announcement of a new female ambassador, Jacky Bracamontes van Hoorde, a Mexican journalist, model and TV presenter.
The brand’s new advertising campaign is dedicated to women; it launched today featuring Bracamontes, with campaigns running in the Financial Times and International Herald Tribune.
Bracamontes is well known in Latin America, where she works as a journalist and TV presenter. She is a former Miss Mexico and Miss Universe entrant, speaks fluent Spanish, English and French and has had an acting career in Latin America and the US.
Hublot said it was "extremely delighted" to announce its new ambassador. Bracamontes has already been signed as a Latin America ambassador for the brand, but will now work on a global scale for Hublot.
Ricardo Guadalupe, Hublot chief executive said: "Jacky is today’s modern woman. She successfully juggles her career, her role as a wife, and soon that of a mother. She is the perfect icon and an obvious choice for us. We have known each other since 2009.
"She was already a valued Hublot customer, and became the brand’s ambassador in Latin America. Since then, we have developed a relationship built on trust and mutual appreciation; she has always remained loyal to Hublot. This is also a quality which is very important to us. We are now delighted to strengthen our ties with her and work together on an international scale".
She recently took part in a campaign shoot for Hublot in Mexico, led by her photographer friend Uriel Santana. Santana has shot covers for fashion magazines such as GQ and Revolution, as well as film posters and advertising campaigns.
Jacky Bracamontes said of her new role: "It is impossible not to fall in love with Hublot watches. Because, besides being beautiful watches, the brand shares, helps and gives some of its success to numerous charitable organisations. I am extremely happy, grateful and very proud to become part of the Hublot family."