By Craig Heatly
Hublot has launched a brand new website, boasting virtual tours and consultations with staff and experts online.
The updated site will also allow online shoppers to liaise with Hublot store managers directly, blurring the boundaries between virtual and bricks-and-mortar stores and upholding the brand’s aim of having the closest relationships with its clients as possible.
The brand has worked to the key principle that “the customer is everything" during the development of the site, and wants to offer an all-round brand experience online.
Customers can now enjoy a full behind-the-scenes tour of Hublot’s workshops online with a commentary from the company’s chief executive Ricardo Guadalupe or its chairman Jean-Claude Biver. The tour will feature explanations of the processes behind watchmaking. All of the manufacturer’s workshops are featured on the tour, allowing the viewer to visit every single department.
Visitors to the site can also look up individual webpages for each of the Hublot boutiques worldwide where they can also seek help and advice from the staff including the store manager at each boutique.
Finally, in order to help customers with their product post purchase there will be online seminars on watch maintenance, maintaining the link between the customer and the company.
Hublot claims this is the first time a website has been used like this in the industry. As a result Hublot said it is expecting rival companies to follow suit to improve their customer relations, with a release from the brand stating that the "new Hublot website [is] set to spawn copycats".