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Hublot drives Middle East growth with Kuwait store

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Hublot has opened its first boutique in Kuwait, marking its seventh standalone store in the Middle East.

The Swiss brand says it is continuing to build momentum in the region. At present it is opening on average one boutique a month "at the most prestigious locations across the globe".

Hublot held a traditional ribbon-cutting ceremony for the store opening on May 22, attended by Hublot chairman Jean-Claude Biver and the Behbehani family, long-standing partners and friends of the brand in Kuwait.

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The president of Morad Yousuf Behbehani Group, Ali Morad Behbehani, said: “It’s a really exciting time to be opening a new Hublot boutique in Kuwait soon after the opening of our recent shop-in-shop in our flagship boutique in Al Hamra Mall, especially given the presence of such immense local demand for what Hublot offers.

The store is located within the Avenues Mall-Prestige and sticks to the brand’s Art of Fushion aesthetic with a combination of natural buckskin and ebony, a black marble floor and leather wall.

Biver said of the opening; “Kuwait is home to a large number of major watch collectors. They fully appreciate the expertise of the Swiss watchmaking art, expressed through our watch collections. I wish our teams every success and the best of luck, and would be delighted to come and visit them often."

The brand said last month that is it on track for a "record year" in 2013, with its turnover expected to hit CHF200 million.

 

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