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Hublot Design Prize winner creates his first watch

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Samuel Ross was already a rising star in the British design community when he was awarded the 2019 Hublot Design Prize for his work as a multi-disciplinary artist, filmmaker, and fashion designer.

A year later he was signed as an official brand ambassador for Hublot and started thinking about how to add his signature style to a watch.

Samuel Ross.

The result of his musings is the Big Bang Tourbillon Samuel Ross, which has an entirely new case shape and integrated strap inspired by the designer’s penchant for industrial and architectural form.

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Hublot and Mr Ross have created a distinctive 44mm brushed titanium case integrated with a titanium honeycomb mesh that extends into a bright orange strap.

“Ross’s signature use of colour and love of stark geometry and urban design, come together with the innovation and precision that prevail in the work of both Ross and Hublot,” the company says.

The Big Bang Tourbillon Samuel Ross uses the HUB6035 calibre with a micro-rotor at 12 o’clock on the dial side balanced with a tourbillon at 6 o’clock. Th emovement has a 72 hour power reserve.

Just 50 pieces will be produced, priced at $116,000.

The watch is being promoted with a guerilla billboard campaign around New York City.

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