London Premier League football club Chelsea FC has netted Hublot as its official timekeeper and official watch.
The Blues, the reigning Premier League champions, and Hublot announced the partnership following the first game of the new season on Saturday.
Rotary signed a four-year deal with Chelsea FC as its global official timekeeper in 2013. Following the Swiss watch brand’s acquisition in 2014, Rotary elected not to continue with the arrangement due to a change in direction of its marketing strategy. The partnership with Rotary was Chelsea’s first association with a watch brand.
The partnership will give Hublot a high visibility presence at Stamford Bridge, and worldwide, via the LED scoreboards and clocks placed throughout the ground.
Ricardo Guadalupe, Hublot chief executive officer, commented: “It is an honour for us to welcome the iconic Chelsea FC to the Hublot family. What could be more natural for us than to team up with one of the best clubs in England, which furthermore is managed by a Hublot Ambassador and friend, José Mourinho? We wish the club all the best for the 2015-2016 season.”
Hublot is already partnered with fellow Triple winners, Ajax, Bayern Munich and Juventus.
Christian Purslow, managing director of Chelsea Football Club, said: “Thanks to this partnership, Hublot is continuing to reinforce its presence in the world of top-class football. We are delighted that Hublot is joining Chelsea Football Club’s group of world-class partners. As the first luxury brand to invest in football back in 2006, Hublot has an illustrious history and reputation, and shares our values and a commitment to excellence. We look forward to working closely together around the globe as we continue to develop our respective businesses.”