World Cup fever for the 2018 FIFA World Cup in Russia has officially begun, with Hublot unveiling the official countdown clock in Moscow.
As Official Timekeeper of the massive global sporting event, the Swiss luxury watchmaker has installed the giant clock in Manezhnaya Square in Moscow, which is only a stone’s throw away from the city’s famous Red Square, exactly 1,000 days before kick-off.
The design of Hublot’s 4m high countdown clock is in keeping with the Official Look of the 2018 FIFA World Cup, using red as the dominant colour to reflect the architectural features of Russia’s Kremlin.
As was the case at Brazil 2014, another part of Hublot’s sponsorship is to be visible on the referee boards during all the competition’s matches.
Ricardo Guadalupe, CEO of Hublot, commented: “We are happy once again to be FIFA’s Official Timekeeper for the 2018 FIFA World Cup which will take place in Russia. Russia is a key market for Hublot, with Russian clients among our most significant buyers today. We can’t wait for the 1,000-day countdown to come to an end and for the competition to begin!”