Hublot appeals to an audience of billions with a Big Bang e Premier League smartwatch


Hublot has unveiled a version of its Big Bang smartwatch dedicated to the English Premier League, arguably the world’s most prestigious and global soccer league.

It is the most followed league in the world with more than one billion homes in 188 countries regularly watching televised games.

The Big Bang e Premier League is an evolution of the first smartwatch launched last yer, but with a dedicated app, new dial and strap in purple, the brand color of the Premier League.


“In these challenging times, football continues to be a source of much-needed joy for fans all over the world. It’s our privilege to introduce the Hublot Big Bang e Premier League, a connected watch designed to bring passionate fans even closer to the world’s most-watched league. Hublot is really proud to be working with the Premier League and to be creating memorable experiences for people who love watches and love football,” says Hublot CEO Ricardo Guadalupe.

There will only be 200 of the titanium watch produced for world-wide distribution.

It comes with a new Hublot Loves Football Premier League app that alert people 15 minutes before a Premier League match kicks-off and then shows goals, penalties, substitutions, yellow and red cards, and time added on. It even shows team line-ups and VAR (video assisted referee) decisions.

The dial can be set to display the time using digital or analogue displays and, when a match starts, the watch automatically switches to “Match Mode”.

Hublot is also giving Premier League referees their own version of the watch, which will not be made commercially available.

Cast in a super-lightweight composite, it will be even lighter than the ceramic version. It will also have additional functions, including goal-line technology that signals to the referee when the whole of the ball has crossed the line.

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