An exclusive timepiece co-designed with the artist Shepard Fairey is the latest and most prominent addition to the ‘Hublot Loves Art’ series.
The artist was also announced as an official brand ambassador at the ceremony.
Fairey is a contemporary street artist, graphic designer, activist, and illustrator whose ‘Hope’ portrait of Barack Obama was used in his 2008 successful presidential campaign.
Hublot CEO, Ricardo Guadalupe announced the Charleston born 48-year-old as part of the Hublot family, and together they unveiled the new Big Bang Meca-10 Shepard Fairey at the historic Mack Sennett Studios in the East LA neighborhood of Silver Lake.
Mr Guadalupe said: “Hublot and Fairey share a disruptive approach to their art, which is consistently first, unique, and different. Deliberately thought-provoking and brilliantly controversial, Fairey is an icon and a legend in his field.”
Shepard Fairey added: “Hublot is about craftsmanship and a very refined execution and that to me is what my art is about: doing whatever it takes to create a visual that I think is important to create.”
The model is part of the Big Bang Meca-10 family, a newer innovation on Hublot’s signature style with the brand’s in-house movement, a gear-driven mechanical aesthetic, and a 10-day power reserve.
The timepiece showcases an unusual architectural design based around a construction set, with a stylized skeleton revealing the originality of a cogwheel power reserve indicator.
Developed over a span of two years, its manually-wound skeleton calibre, with a 10-day power reserve, contains 223 parts.
It has two barrels parallel to the power reserve indicator: a cogwheel system with two rakes sliding along a horizontal axis.
Accentuating this mechanical architecture, an opening at 3 o’clock sees Shepard Fairey’s ‘STAR GEAR’ logo and unveils a red dot when the movement is nearing the final days of its power reserve, while a gearwheel at 6 o’clock indicates the exact number of days remaining and the regulating organ, coupled with the small second regulator, appears at 7 o’clock.
Another technical feature is Hublot’s patented ‘one click’ mechanism, which allows the watch strap to be changed quickly and easily to offer variety.
The Texalium case wears a tribal, floral pattern to mimic the artist’s work which extends throughout the straps.