Hublot and luxury jeweller Rox have helped raise £380,000 at the fifth annual Alan Shearer Charity Ball, which raised money for the former England footballer’s foundation.
The money raised – more than double last year’s total – will help fund the Alan Shearer Foundation’s pioneering work creating and running facilities for disabled people at its Centre in Newcastle.
Hublot donated a special auction prize of a unique King Power Unico Special Edition Alan Shearer. Only two of the limited edition timepieces have been produced, and one is worn by Mr Shearer.
The Hublot timepiece sparked a lively bidding war, with two figureheads of UK business up against each other until one conceded and offered to put his generous bid of £70,000 towards the charity if his rival donated a hugely generous £80,000 for the charity.
This brought the total price to £150,000.
Rox created additional auction lots including a “Rox in a Box” item containing a £5000 diamond bangle. The jeweller raised £10,290 for the Alan Shearer Foundation.
Entertainment was provided by Jess Glynne, and electronic string quartet, Escala.
A delighted Mr Shearer said: “I have built an incredible relationship with Hublot over 10 years now. Their generosity has been very supportive of my Foundation. This year they have donated a special piece to be auctioned with all proceeds going to the Alan Shearer Foundation and I am very thankful for this act of solidarity.”
Benoit Lecigne, brand director for Hublot United Kingdom, France, Belux & Eastern Europe, added: “We are proud to have the opportunity to work alongside Alan Shearer and support his honorable charity work, we are delighted the King Power Unico Special Edition Alan Shearer watch has raised an impressive figure in aid of this remarkable charitable cause.”