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HQ Milton praised for mea culpa over dodgy Rolex Daytona sale

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HQ Milton, a luxury watch trader based in San Francisco, has made new friends after publicly outing itself for selling a dodgy Rolex Daytona chronograph that had been placed with it on consignment.

Reputation is vital in the competitive world of pre-owned watch trading, and any honest mistake, deception or cover-up can prove fatal.

So, when HQ Milton, which is run by Scott and Molly Kaplan, discovered it had traded a Daytona that should not have passed its inspection, it immediately took to Instagram for a full mea culpa.

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“I am horrified and embarrassed I did not notice this immediately,” the company said on its Instagram account to over 36,000 followers.

“It disturbs me greatly that we did not instantly see this as not 100% correct.”

Reputation is vital in the competitive world of pre-owned watch trading, and any honest mistake, deception or cover-up can prove fatal.

 

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A post shared by HQ Milton, Inc. Vintage Rolex. (@hqmilton) on

Social media is normally a sewer of trolls, but HQ Milton was praised for its openness and honesty.

“Thanks for this post and clarifying this. As someone who has purchased from you before, I would not hesitate to buy again, especially after this,” said Tommy Chang.

“THAT IS WHAT YOU CALL HONESTY AND TRANSPARENCY! Well done, respect!” added “Martin”.

HQ Milton was founded in 2008 and says it has cultivated a devoted following of watch enthusiasts who look to them for education, information and no nonsense answers, according to its website.

“Thousands of HQ Milton clients attest to Scott’s trusted reputation and dedication to personalized service. The countless positive feedback on the forums and blogs such as Vintage Rolex Forum, Rolex Forum, Timezone, Yelp and Hodinkee regarding HQ Milton, Inc. is testimony to our honesty, character and integrity,” it describes.

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