Houlden Group members are embracing social media as a powerful addition to their marketing arsenal, the organisation says.
Several retailers from the Houlden collective met recently for personalised training in the dark arts of Twitter, Facebook and their contemporaries, in sessions led by digital marketing expert Amanda Daniels of Koogar Ltd.
Daniels says she finds that most businesspeople have little difficulty getting started with social media, but they are uncertain how it can be harnessed for the good of their operations.
“They are unsure of how to get engagement, create compelling and share-worthy content. Doing social and getting social are different things and I feel that most companies are just doing a job that they feel they should because everyone else is doing it. To stand out of the crowd we have to do something different and swim against the tide,’ she suggests.
The two day course allowed jewellers to gain a thorough understanding of the most essential social media platforms, ideas for their use, and how to measure their impact. These concepts were then put into practice in a workshop session.
“We returned from the course with something already in action. This meant we just needed to continue what we’d started on the course, and it didn’t get dropped or forgotten,” said Denise McLaughlin, office manager of Houlden.
Charlotte Skinner of Rudell the Jeweller added “The social media programme provided by Koogar Limited was absolutely brilliant. The sky is the limit when it comes to this ever changing topic and to have some helpful guidance to move forward and develop our online stance was greatly appreciated. Amanda Daniels is the queen of digital marketing and I was glad to have experienced her knowledge and passion for social media.”