That moment in life when a long-cherished dream comes true doesn’t happen to everyone, but it did to Alexandre Meerson back in November when he unveiled his eponymous watch brand to the industry.
“We have fulfilled our ambition to give birth to a real maison,” says Meerson. “The last year has demonstrated that there is a strong appetite and curiosity for product coming from new brands that is beautifully designed and delivered with integrity. This encourages us to continue to innovate, create and bring our particular vision of today’s luxury to the market for self-confident individuals with a keen sense of style.”
Alexandre Meerson is very much a British watch brand, despite its designer’s French origins. While some of the 88 artisans involved in the creation of its watches are based in Switzerland, its in-house design and engineering studio, supply chain management and customer service headquarters are all in the UK. “The Surrey Hills in England is a real inspiration – it is the home of the brand, where I create and it’s a refuge of peace,” says Meerson, explaining his choice of location for the Hot 100 shoot.
Despite being just a few months into the business, Meerson believes that the brand has already achieved a balanced offering of watches, with classic, casual and sporty designs. A particular highlight is the D15, a sporty titanium GMT. “The level of engineering and micromechanical craftsmanship deployed to the D15 is very strong,” he says. “Especially the sculpture of the dial, seamless integration of the movement and the water resistance architecture.”
Meerson truly has achieved his dream, but as a man who “lives to operate behind the scenes” with a genuine passion for craftsmanship, we imagine that this is the beginning rather than the end of a journey.