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HOT 100 RETAIL TITANS: Page and Cooper


When we ask our Hot 100 what the highlight of their year has been, we get a varied response but people can usually pin it down to one or two stand-out moments. This is not something husband-and-wife team Danielle and Jonathan Bordell are able to do.

“It’s not one thing, it’s hundreds of little things,” says Jonathan. “We’ve doubled the amount of clients we have, launched The Page & Cooper Club and held incredibly successful events. During 2015 we have also launched a brand new website, taken on several new brands and increased our points of sale. It all adds up to a incredibly exciting year for Page & Cooper.”

Page & Cooper was set up with the philosophy of bringing a real alternative to the high street watch scene, run by enthusiasts and experts willing to be liberal with their time and knowledge to create a personalised shopping experience. The Bordells say business is booming, and this is partly because UK watch shoppers are becoming increasingly “well informed and intrigued” and so are seeking out just such retail models as theirs.


Offering a laser-sharp after-sales service is also crucial to the strategy at Page & Cooper and this is something the business has been refining in the past year by compiling a crack team. “The expansion of our after-sales department has been a great success and, together with creating more jobs in the UK, is something we are incredibly proud of,” says Danielle. “We are always looking for enthusiastic and caring members of the team.”

For the Bordells, working together as a married couple means the lines between work and home are blurred, but then it seems that the lines between friends and clients are becoming that way too, which is no surprise when you’re selling watches with a cocktail in hand as they do at their new Club nights. Luckily though, this is one very sociable, and savvy, couple who love what they do, so endless shop talk isn’t too much of a chore.

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Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.


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