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HOT 100 PREMIER PLAYERS: Adam Obernik, watch buyer, Fraser Hart


This has been a milestone year for Adam Obernik. Having enjoyed successful repeat visits to SIHH and Basel, and, along with his colleagues, secured new agencies with a number of prestigious watch brands, he was promoted to the position of Watch Buyer for the Fraser Hart group.

As a keen sportsman, who can often be found on Clapham Common being put through his paces by the instructors at British Military Fitness, or playing football or rugby, Adam is no stranger to goal-driven hard work.

“My greatest personal achievement of the past 12 months was most definitely finishing my first London Marathon, with a decent time of three hours and 40 minutes,” he declares.


“Nothing had prepared me for how difficult it would be, and I certainly hit ‘the wall’ many times, but knowing I would be raising over€€8,000 for my charities was absolutely brilliant and got me over the finish line. I think I might give the next one a miss though!”

Adam points to his ability to get on well with people as a key quality that has served him well in his career, but he’s keen to build on his performance to date.

“Before she left, my former boss told me to be patient with people and have more empathy – certainly one of the most important pieces of information I’ve been given along the way,” he says.

“Advice to myself for the year ahead would be to always set a goal, plan my time efficiently and execute everything with precision. But most importantly, to have fun in everything I’m doing!”

Having just celebrated the company’s 80th anniversary, there’s no rest for the Fraser Hart team as it heads confidently into the future. “My main objective as part of the team is to build the watch brand portfolio, increasing our sales and helping to grow Fraser Hart to over 50 stores,” Adam concludes.

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