HOT 100 BRAND CHAMPIONS: Trevor Kirkpatrick & Trevor James, brand directors, Time Products


Trevor James and Trevor Kirkpatrick each have their own lists of top achievements at Time Products over the past 12 months.

For James, it’s the company’s sponsorship of supreme champions Leicester City FC. Also, as a direct result of his own efforts, Time Products retained the best-selling watch brand title for Sekonda in the UK and formed a clear product direction for its Accurist brand – a move that is already yielding positive results.

Meanwhile, Kirkpatrick is particularly proud to have maintained the growth of Limit, launched a new sports collection and increased distribution through various channels.


A keen rock guitarist, whose lifelong inspiration has been Eddie van Halen, Kirkpatrick attributes much of his drive and success in business to his experience as a musician.

“I’ve been in many rock bands over the years and was even lucky enough to play the Marquee, where many big bands have performed, such as the Rolling Stones, Jimi Hendrix and David Bowie. The effort and determination needed to play in front of an audience gave me confidence to achieve in work,” he explains.

Nowadays, he applies his leadership skills, innovative thinking and outgoing, sociable personality to his role as Brand Director for the Limit watch brand.

James is also full of enthusiasm for his work as Director of Brands for Accurist, Sekonda and Seksy, drawing inspiration from successful entrepreneurs as he guides the brands to success. “I’ve learned to always expect the unexpected and to be sure to have contingencies,” he says.

For the forthcoming few years, both of the directors have brand expansion on the mind. For James, it’s all about growth in overseas markets, as well as maintaining UK presence, while Kirkpatrick has his eye on product development and further increasing distribution.

“My other key business objective is to keep enjoying work!” he adds, with a smile.

IMAGE: Kalory.co.uk

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Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.


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