HOT 100 BRAND CHAMPIONS: Ian Broad, founder, Broad Brand Agencies


Ian Broad attributes most of his success with his company, Broad Brands Agencies, to his inherent tenacity – a quality that was fostered by the man he admires most: his dad.

“When I was a lad he always pushed me to go beyond what I thought I could do – he had confidence in my ability even when I had no confidence in myself. He gave me the freedom to try, make mistakes and learn from those mistakes, and taught me to work hard with honesty and enthusiasm.”

These were not the only lessons he learned from his father, however. He was also taught the value of family. “My greatest personal achievement as a husband and father is being able to provide a stable work and home environment for my family, whilst following my passion for watches,” he explains.


“Ruth and I have been married for 31 years – definitely an achievement given what she has to put up with – and we’ve just celebrated the first anniversary of my son Elliot joining me in the business. To be able to work with Elliot is a dream come true. He’s my best mate, although, as a young man working with his old dad, he doesn’t always know it!”

Over the past 12 months, Broad Brand Agencies has seen continued growth in its business with Elliot Brown watches, introduced to the market two years ago with brand owners and fellow Hot 100 inductees Ian Elliot and Alex Brown, as well as successfully introducing the iconic Doxa SUB dive watch to the UK.

Next on the agenda is continued growth in market share for the brands Broad represents, and hopefully two new additions to the team – daughter Abi and son-in-law Dave.

Ian has also recently returned to cycling and bike mechanics following an accident that left him with a broken shoulder. “I’ve rekindled my enthusiasm for riding by building a new bike. I’ve always opted for building my own rather than buying ‘off the peg’,” he says.

IMAGE: Kalory.co.uk

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Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.


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