HOT 100 BRAND CHAMPIONS: Benoit Lecigne, brand director, Hublot


Success in the United Kingdom for Hublot means a lot more than just business expansion to Benoit Lecigne – he has a very personal investment in the nation. “I adore your culture, I admire your history and I strongly believe there is no better dressed man than an English one!” he enthuses.

Pictured here in the surroundings of the prestigious Caledonian Club, Lecigne also admits to a particular passion for UK-made luxury cars. “I am convinced that the United Kingdom has the best car brands, except Ferrari of course, and if one day I fulfil my dream – the one of buying an Aston Martin DB5 – I will feel that I have become a genuine English gentleman!”

When the Hublot UK subsidiary was established in 2015, the brand was already well known. But Lecigne still faced the challenge of widening its appeal with both retailers and consumers, beyond the sports-style watches it had become associated with.


“After more than a year of hard work, our retailers have faith in the development of Hublot, and consequently promote the brand daily. Despite a difficult economic context for luxury brands, we have registered an outstanding 53% growth in sales, and have trained a team that fully embodies the Hublot spirit,” he explains.

Lecigne will now be applying his perseverance and determination, as well as the lessons he has learned during his career, to his next business goals. “In the short-term, my objective is to consolidate my markets by gaining market shares in France, Belgium and Luxembourg; by increasing awareness and sales in the United Kingdom; and by seizing new opportunities for development in Eastern Europe.”

After that, the world is his oyster!

IMAGE: Kalory.co.uk

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Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.


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