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HOT 100 2014, Patrick Rudomino, Roger Dubuis UK


For a long time Roger Dubuis has been an outsider on the British luxury watch scene, but with the arrival of Patrick Rudomino from Swarovski in 2013 there has been a remarkable shift in the perception of its timepieces, not to mention sales.

Over the past 12 months Patrick has “drastically increased” the distribution of Roger Dubuis in the UK, as well as in the Benelux and Scandinavian regions also in his remit.

“We have doubled the amount of stores that sell Roger Dubuis in the UK, and have really strengthened our image in the stores, by having better branded presence with our trade partners,” says Patrick. “Changing the mindset of sales staff to always introduce Roger Dubuis as a great alternative to our competitors has been a great achievement. The success of a brand with a trade partner is how much the brand sells, and getting the sales staff to plant these seeds in the minds of potential clients has really paid off in sales.”


Working with a “dynamic, forward-thinking and supportive” team, Patrick has also focused on spreading the word about Roger Dubuis in the press, pitching it to journalists as “an interesting alternative”, with the subsequent exposure helping UK stockists such as Harrods, Arije, Selfridges and Watches of Switzerland clinch those sales.

For Patrick, who has just celebrated the birth of his third child, the next year is all about double or quits. “My goals have always been to try and do things twice as well as the year before. That would mean to double turnover and media coverage for Roger Dubuis and do twice as many activities with my family. I cannot increase the time that I have with my family, but reaching the business goal is more than feasible, so the year ahead is looking very bright for Roger Dubuis.”

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