When it comes to selling on the web, it can be a daunting prospect for many a watch retailer, but not so for David Epstein, WatchWarehouse’s e-tail whizz.
David has been responsible for making sure the business’s online strategy is razor sharp, and the implementation of a revolutionary new system, supported by a new state-of-the-art distribution centre, has secured him a well-deserved place in the Hot 100.
“It has allowed all of our departments to work a lot more efficiently and we have successfully streamlined our processes,” says David. “The content team get product live on our site, the warehouse team now have 100% accuracy when picking and packing, and when stock arrives at our warehouse we no longer have to wait up to a week for it to go live across our internet channels – the second goods are scanned in, they are live and selling. We have built a solid engine to take our multichannel business to the next level, now we just need to drive it well.”
To make sure that this supercar of an e-commerce machine isn’t passenger-less, David and his team have been ramping up marketing activities. “Bringing our marketing department in house means we are a lot more hands-on with our strategy and constantly improving the quality and quantity of traffic,” he explains.
As well as strengthening the business from within, David has also looked outwards for ways to grow sales, and signing a deal to sell watches through Tesco Direct was a landmark moment.
All-in-all it’s been a monumental year for David – personally too, as he became a father for the first time with the arrival of son Bobby – and one that he believes has been the groundwork that will rocket WatchWarehouse’s e-tail offer ahead of the competition. As he surmises, it’s going to be “a fun and busy year”.