The hallmark of a great public relations professional is to achieve extraordinary success for their clients but never to claim a scintilla of the credit.
Which is why Daniel Williams will speak only of the achievements of brands like Daniel Wellington, Seiko and Ice-Watch, and not about the work he did to enable it. “It’s always rewarding to hear from clients how their sales have improved because of our work building their brand,” he adds.
One client, who Daniel declines to name, brought particular satisfaction. “We created a unique 360 social media and press campaign for one of our largest international clients based around the launch of a new retail store in London. This involved setting up a competition to engage existing and new customers with the brand over social media, with the creation of a new microsite for the client featuring animated videos, all of which we oversaw and produced. This resulted in highly successful press coverage and extensive customer response; in the space of one month we saw 25,000 unique visitors to the site and the results of the campaign greatly exceeded expectations,” he recalls.
Profile PR’s stated aim this year is less about gaining new accounts, and more to continue delighting its current clients. “Our goals are the same as ever: to work with exciting clients and maintain our long-term relationships with them in new and interesting ways.”