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HOT 100 2013: Steve Ramsay, Bulova


Steve Ramsay has only had one complete year at the helm of Bulova UK but as the man charged with establishing the US brand in the UK, he can already reflect on some serious success.

He tells it best. “To say it was challenging is an understatement, but at the same time it was probably my most rewarding year in business since the early 90s when I was leading Häagen-Dazs to heights in the UK premium ice cream market.”

Häagen-Dazs is not the only brand that you’ll have heard of that Steve has headed up. His CV reels off eight years as UK managing director at Corum, as well as top jobs at Alfred Dunhill and Gucci Timepieces.


In the 12 months that keen chef Steve has been at the helm, Bulova has been cooking with gas, and has doubled its business, securing brand presence in 500 doors in the UK and Ireland.

So what can we expect next from Ramsay and Bulova? “It won’t change fundamentally. How can it? We are such a new business here. But we will adapt to market conditions, we will take note of the economical backdrop to doing business, we will not forget the independent sector and we will work with others to maximise the internet opportunity.”

Sounds like a good list of ingredients to us.

Bulova UK managing director Steve Ramsay was a CMJ Brand Champion in the WatchPro Hot 100 2013 in association with The Company of Master Jewellers. To read a digital version of the book in full online, click here.


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