Cos Costas, Vass Vassiliou and Sol Solomonides, each name sounding like a musical echo, are the energetic, ebullient and cheekily irreverent trio that make up the team behind watch brand David Mason London, alongside founder and designer David Mason, who was unfortunately, but quite appropriately, flying to the other side of the world come photo time (at least, that’s his excuse).
Between them the quartet possesses all the verve, nous and gusto needed to muscle into a world of, as Cos puts it, “older, wealthier and, some say, wiser competition”.
The brand only launched in 2011 but the trio – who are brothers in law – took charge of running the brand in January of this year.
Cos says it has been fun. “To be totally upfront, the entire last seven months have been a highlight for us with its numerous ups and downs and moving goal posts. It’s been a rollercoaster, but a fantastic fun one. The WatchPro Hot 100 nomination just tops it all off for us.”
In that time the brand has recruited an ever growing team of ambassadors, created two additional collections and attended its first trade show.
This, put simply, is a bunch that gets thing done and people are starting to notice.
Cos says: “It’s because we are loud and hopefully making the right noises. Our drive, commitment and all round being a bubbly lot does help. Oh, along with having a fabulous product in our inaugural DM1a and DM1b Pilot watches. They are bright, well made, hard working and affordable. Just like us.”
Talking with Cos is more energising than a vodka and Red Bull, and just as much fun. It’s that effervescent fizz that has seen him drive through plenty more plans for next year.
Coming up is a range of rugby-themed sports watches in 2014, as well as a musical-inspired charity timepiece, a further motor racing range and 2014 will also see the introduction of a David Mason London affordable, high-quality mechanical Swiss-made timepiece.
But perhaps most impressive is the pledge for 2015.
“A British designed and made – yes, British made – timepiece with British movement, fully developed and all parts fully sourced in the UK,” reveals Cos.
David Mason, Cos Costas, Vass Vassiliou and Sol Solomonides of David Mason London were Bering Ones to Watch in the WatchPro Hot 100 2013 in association with The Company of Master Jewellers. To read a digital version of the book in full online, click here.