Rado has expressed its pride at being the Exclusive Timekeeper of Klarna STYLE360 during New York Fashion Week, with a host of stars wearing the Swiss watch brand’s products.
Models including Bravo’s Tinsley Mortimer for Garo Sparo, actress Rosario Dawson, and designers ThreeasFOUR, were seen on and off the runway wearing the latest Rado watches from their True Thinline, DiaMaster and Captain Cook collections.
As the Exclusive Timekeeper, Rado sponsored the countdown clock for each show, adding to the anticipation of the unveilings, while alumni designers were presented with a Rado watch in appreciation of their contributions in celebration of the 15th anniversary of STYLE360.
A host of stars turned out at this year’s show including tennis superstar and latest US Open Finalist Serena Williams, country music and TV star Jessie James Decker, Bravo’s Project Runway finalist Garo Sparo, CHICK and Ydamys Simo, designer and influencer Mery Racauchi and Brazilian Supermodel Sofia Resing, and Revival Swimwear to showcase their latest Spring/Summer 2020 collections.
STYLE360 has been responsible for launching the fashion careers of some of the biggest names in the fashion industry, and all fashion shows were staged at the Metropolitan West featuring special integrations.