Bobby Womack has joined forces with Holler watches, the brand that has put his face to a timepiece as part of its Crazies collection.
The American singer met with Holler’s distributor, Darren McCormick of DMJ, and was interviewed wearing the watch and a Holler hat. The Crazies Bobby Womack timepiece was named one of WatchPro‘s Watches of the Year in the Fashion category. It features artwork taken from Womack’s 1978 album, Pieces.
Bobby Womack has now become a face of Holler, joining the likes of Mike Tyson and Roberto Duran as a brand ambassador. Holler watches are also the official timekeeper of West Brom football club.
McCormick said: "I have followed Womack’s music since the early days of his career in the 1970s.”
He added that he never dreamed of working with such a major star. McCormick’s interview with Womack includes the singer stating: "I have never seen such a great concept of album covers being on a watch.”