Holler has created two editions of its Crazies watches featuring artworks based on Jay-Z album covers.
There are two Jay-Z watches in the collection, including one featuring a dial inspired by the US rapper’s The Black Album cover artwork.
Holler is exhibiting with the watches at The Jewellery Show in Birmingham this week. Also on display at the brand’s stand are new watches within its Tyson collection, which have dials inspired by the boxer’s tattoos, and a new line of square-faced watches designed to look like record players, complete with a needle for a seconds hand.
Darren McCormack, of Holler’s UK distributor DMJ, described the Holler brand as continuing to evolve and said that the watches are now finding a rich identity with subtle updates to the branding of the timepieces such as the use of the brand’s colour yellow on the crown and the Holler logo displayed on the side of the cases.
Holler has also recently signed up The Only Way is Essex star and DJ Lauren Pope as the face of the brand and the celebrity joined the brand at The Jewellery Show to meet visitors.
Speaking to WatchPro at the event Pope said that she is now wearing some boyfriend-style chunky Holler watches, adding that the Crazies line was her favourite of the brand’s collections.