Festina is a massive watch brand that is growing all the time in the UK under the studious eye of Daniel and Jak Ozel at its UK distributor, Unique Jewelry.
Why is the brand so popular in Europe? Well, one reason is that the watches are consistently reliable, good looking and represent excellent value for money. Another reason is that it invests an awful lot of time and money into marketing itself, mainly in the field of professional cycling.
It has been the official timekeeper of the Tour de France for over 20 years, and can also add the Giro d’Italia, the Vuelta a España, la Volta a Portugal and the Tour of Britain to its name. It is this Tour of Britain sponsorship that inspired the release this year of a commemorative chronograph collection.
We particularly like the high performance rubber strap version, as it is perfect for those who have a passion for getting on their bikes themselves as well as watching the professionals do it on TV.