Under the studious guidance of brothers Daniel and Jak Ozel, Festina has been growing quite quickly in the UK for the past few years.
The exciting thing for the brothers and their distribution company, Unique & Co, is that the brand still has enormous potential on these shores.
It sells watches by the bucketload in mainland Europe for a number of different reasons: its long-term association with cycling, its competitive pricing and its commercially spot-on designs.
The Chrono Bike model in particular exhibits all three of these traits in spades. Inspired by cycling parts, the serrated bezel has indices and subdials that are reminiscent of a chainring and the wheels and sprockets on a bicycle.
You get a fair bit of watch for your buck too, with the 44.8 mm-diameter stainless steel round case, which comes in a variety of attractive colours.
The Festina proposition is an extremely good one for consumers, especially with cycling being more popular than ever before in the UK.