Marketing people love to describe everybody as a certain type, and their current favourite is the millennial generation.
You know the crowd: bearded, no socks, loves tech and Bauhaus-inspired minimalist design.
Scandinavian watch brands adore these guys, and Denmark’s Skagen has them clearly in its sights with the Hagen Connected hybrid smartwatch, which has the clean lines millennials crave and the smart features they appreciate such as automatic time and date adjustment, activity and goal tracking, sleep tracking, filtered email and text notifications.
It even lets hipsters snap a photo and control their music with the push of a button on the watch, if that isn’t sooooo spring/summer 2016.
Hagen Connected is compatible with Android and iOS phones, where most of the tracking information is crunched, shared and displayed.
Usefully, the watch runs on a standard coin-cell battery with up to six months of battery life.
It sells for £195, and is available in a variety of dial colours including blue, black and white. Leather and Milanese mesh straps are offered.